Here’s An Opinion On:
Submitted by: Joy Peter
Offline marketing is the marketing strategy used since ages and there are good clients to the offline business. Offline business gains a noticeable turnover. No doubt, it is one of the oldest and important marketing strategies, online marketing has its own perks giving you more profit with less expense. But in todays web world, having a business website helps to reach the targeted customers and broadens the business vision.
Below mentioned are the differences between online and offline marketing.
1.Reduced Cost
It is the basic thing to be considered in a business. For marketing your product or service through offline means will cost much with the advertising through newspapers, magazines, fliers, flex and hoardings. Making website and marketing online on the internet will not cost much. The website once done will not cost much later as then you only will have to pay for web hosting. Advertising on social medias and search engines are comparatively less expensive than offline promotions.Web Design Montanaprovides customized web design services.
2. Exposure
Offline marketing methods have got certain limits. These includes targeting the customers within the specific area limiting the scope of your business idea. Whereas having a well-designed website will widen the scope for your customers, and a relevant customer from any place can approach you. It will reach all over the globe and give you a maximum exposure. You can sell the product globally then.Internet activity is continuous and it will eventually bring results when compared to old methods as they last for few weeks only.
3.Availability
Internet marketing has no time limit. Customers can visit your website anytime, even when your store is closed and can purchase your products/services even at midnight.
But for traditional business, customers are expected only when the outlet is kept opened thus reducing the scope of availability.
4.Demographic Targeting
For traditional methods of marketing, you dont have accurate data of the target group. Neither it is much precise. But for web marketing, targeting the specific age group of clients for a particular product/service can be done easily. Social media likefacebook, Tumblrcanhelp totarget your ads directly to a chosen target groupof people. And you can reach to the people whose chances to become your client are high.
5.Track of business
We can keep the track of the marketing goals on the internet easily through various tools like Google Analytics, Facebook analytics. We can’t apply this to newspapers, magazines and hence can’t track the business sales. Google Adwords, tracks the clicks, visits, and conversions in detail and help in detail business analysis. Estimations are more prone in offline marketing.
Conclusion
Traditional marketing methods are on the verge of extinction, as seen by latest company analysis. New media and the internet have replaced some traditional methods. Web marketing opportunities are much affordable for any company. Modern and new marketing business channels are seen reaching a new level of progress.
The main advantages that internet marketing has over offline marketing are reduced costs, exposure, availability and demographic targeting and tracking business. Using the advantages and opportunities of internet marketing skill you can create cost-effective campaigns to increase your competitive advantage.
About the Author: Joy Peter is a writer, traveler, and a visionary person. He mostly writes about traveling, experiences, business & real estate related blogs and articles.
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